The PR Agency for Architecture, Design and New Work

Visibility through Brand Cooperation

Port Wine & Porcelain Stoneware Tiles: Co-Branding at the Highest Level

Co-Branding Management

hicklvesting connects Iris Ceramica Group Berlin with the right partner and ensures lasting encounters and new B2B contacts.

The challenge:

In order to ensure the vibrant atmosphere of Iris Ceramica Group’s Berlin showroom as a B2B meeting place in the long run, a communication strategy is needed that generates relevant audiences. As part of an ongoing service, hicklvesting creates high-profile events in conjunction with creative brand collaborations for the showroom. The aim: to connect potential partners such as architects and planners with Iris Ceramica Group Berlin.

Our strategy:

To generate new B2B contacts, hicklvesting relies on the positive synergy effects of Co-Branding: we design brand cooperations between the porcelain stoneware tile manufacturer and an adequate partner from the premium sector. In this way, we help both brands to gain increased attention, which leads to an effective expansion of their customer base.

Summer port wine tasting in the Iris Ceramica Group’s showroom Berlin: hicklvesting developed the idea of this cross-sector brand cooperation based on a broad network

The implementation:

Based on many years of experience in the industry, our widely ramified network and the good knowledge of Iris Ceramica Group’s products, we quickly identified the right partner for a successful brand cooperation:

The Cologne-based wine trading agency Smart Wines (founded by Per Soehlke) is well-known for the brand building activities they support renowned wineries from all over the world with. Among their clients is the Portuguese family business Symington Family Estates, one of the largest producers of high-quality premium port wine.

As part of a summer port wine tasting event, hicklvesting together with Smart Wines invited an audience to the Iris Ceramica Group’s showroom Berlin, made up of interesting guests from the Design and Architecture business, press and end consumers.

“Thanks to hicklvesting, we were able to make numerous valuable contacts and establish our exhibition with many architects. Their ideas and proposed solutions often exceed our expectations, for which we would like to express our sincere thanks.”

Dorota Wisniewska, Showroom Manager of Iris Ceramica Group Berlin

The results:

The numerous appearances of the B2B target group confirmed that the co-branding event designed by hicklvesting was considered as a total success. The jointly staged appearance of the premium brands allowed to sustainably strengthen the interest in the respective product range of the companies. hicklvesting succeeded in bringing together different industries within the framework of the brand cooperation, whose intersection was revealed in the premium positioning of their products. With this interdisciplinary approach, the Iris Ceramica Group was once again perceived as an innovative company with its finger on the pulse.

Our client:

The showroom of the Iris Ceramica Group in Berlin-Kreuzberg belongs to the holding company of the same name and presents a selected portfolio of porcelain stoneware tiles of the brands Ariostea, Fiandre, IRIS FMG Fabbrica Marmi e Graniti, Iris Ceramica and Porcelaingres on 1,000 square metres. The company uses cutting-edge technology, innovative firing techniques and craftsmanship to produce ceramic tiles that boast subtle aesthetics and maximum resistance for both indoor and outdoor use. The company also has showrooms in Italy, Spain, France and the UK, which are a lively meeting place for the trade, sales partners, architects and planners.