The PR Agency for Architecture, Design and New Work

Success Factor Personality PR

Personal Branding for Architect and Designer Personality Piero Lissoni

Personal Branding

For 20 years, hicklvesting has accompanied the creative office Lissoni with versatile PR measures that put the focus on the extraordinary personality of its founder.

The challenge:

The multi-award-winning Milanese architect and designer Piero Lissoni can look back on more than 30 years of creative work in the realisation of international architecture and design projects. Hardly any other creative office combines the disciplines as holistically as Lissoni: under the aegis of Lissoni Casal Ribeiro, architectural projects, master plans and landscape designs are created worldwide, Lissoni Associati has always stood for outstanding work in product design, art direction, interior design and planning, while Lissoni Graphx shapes the brand identity and appearance of a large number of companies with graphic design and visual communication.

For more than 20 years, hicklvesting has been commissioned to position the Lissoni brand and its complementary service segments at the interface of product design, cross-media brand experience and architecture in the public perception of potential clients through targeted personality PR.

As part of our Personality PR for Piero Lissoni, we launched numerous high-profile interview situations to put the spotlight on the people behind the Lissoni creative brand. Photo © Anja Jahn

Our strategy:

Successful personality PR needs an authentic positioning. As founder and source of inspiration, Piero Lissoni, born in 1956, is the visionary head of the company. Every conversation with him transports you into a universe of thought in which the boundaries of the creative order are blurred with a flick of the pen. Poetic, often philosophical, light-footed and with subtle irony, Lissoni guides his listeners and provides sensitive insights into a unique concept of work.

The real encounter with Lissoni and his team is considered by hicklvesting to be the ultimate presence format for positioning the brand: the visual staging and explanation of the projects in direct conversation ideally convey the field of tension between corporate architecture, exhibition and trade fair design, product design and corporate branding. Personal views and insights are at the heart of Personal Branding. The dialogue with Piero Lissoni brings the development processes to life and shows the conceptual power of a team to anchor brand experiences unmistakably across all scales of size.

“A very professional team but also part of the Lissoni & Partners family, I love working with hicklvesting!”

Alice Caudera, Press office & PR, Lissoni & Partners

Through targeted placements of the core theses, the brand is given a personal face within the framework of our Personality PR

The implementation:

Interviews are among our contributions of choice when hicklvesting communicates current developments at Lissoni as part of a personality PR measure. The range of topics is much broader than the concrete project reporting. The meta-questions on design and architecture put people at the centre of all conception. Visionary statements and guest contributions therefore convey a profound and overall socially understood source across all media genres.

Whether it’s a national daily newspaper, lifestyle or customer magazine, the brand is given a personal face through targeted placements of its core theses as part of our Personal Branding. This also comes to life in video formats, exhibitions, talk rounds or behind-the-scene-peaks in the Milan studio when hicklvesting invites selected guests to a current event.

hicklvesting regularly places articles about Piero Lissoni and his creative office in a wide variety of media: Personal Branding takes place in parallel in national daily newspapers, lifestyle magazines and industry journals

The results:

Business contacts become friends, conversation partners become long-time companions — the more than 20 years of cooperation with hicklvesting in the field of Personal Branding has created networks that reach far beyond the DACH area. The successful projects of our Personality PR include large-format, multi-page publications in all types of media, prestigious awards such as being named Designer of the Year 2021 by AW Architektur & Wohnen magazine or the intensive collaboration on the monograph “Piero Lissoni – Recent Architecture”, which was published by Hantje Cantz Verlag in 2010. The then managing director and publisher Dr. Cristina Steingräber and Barbara Hickl worked in intensive exchange on this book project, which today, after several new editions, is completely out of print.

The versatile spectrum of public relations measures has made Lissoni & Partners known not only in the German-speaking design and architecture industry, but also in the hotel and catering industry, the automotive industry and in the cultural sector.

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Camparino in Galleria in Mailand. Photo © Santi Caleca

75 Cafe & Lounge. Photo © Thomas Pagani

Grand Park Hotel Rovinij, Kroatien. Photo © Tommaso Sartori

Roomers-Baden. Photo © Federico Cedrone

Our client:

Today, Lissoni & Partners has offices in Milan and New York. The company looks back on more than 30 years of history in developing international projects in the fields of architecture, interior and product design, graphics, art direction and corporate identity. In the field of corporate architecture, the interdisciplinary team of 85 employees has realised renowned hotels, restaurants, retail and exhibition spaces.