Corporate Blogging

The corporate blog on your company website is an efficient content platform that showcases your brand — both for your current customers and for future customers. Corporate blogs bring users to your website who do not yet know your company. This is achieved with high-quality blog articles that provide exactly the expertise, solutions and information that your target group is looking for.

As an agency, we lead your corporate blog to better rankings in Google and Bing. As content and SEO experts, we develop content for you that achieves more reach. Press releases in the corporate blog are passé — we turn your corporate blog into a traffic booster!

• How do I know what my target group is interested in?
• My product is very special — can I reach my customers online at all?
• Can the effect of corporate blog posts be measured?

Only content that really captures attention are successful — effectively and measurably

As an experienced PR agency, hicklvesting specialises in content strategies for target groups in architecture, design and new work. We develop an editorial plan that is tailored to your company-relevant topics. To achieve this, we analyse the potential of content according to SEO criteria and design storytelling identified with your corporate values. We use common SEO analysis tools and actively measure success using comprehensive traffic analyses. We continuously check the ranking of your keywords and those of your competitors and can thus effectively optimise your corporate blog.

Whether brand positioning, sales and lead generation or employer branding — discover the potential of Corporate Blogging with hicklvesting.

Strengthen your brand in the long run with Corporate Blogging

You already know your target group very well, but you don’t have the personnel power to continuously create high-quality content for your corporate blog?

• How often do I need to blog?
• What should the blog posts look like?
• Where do I draw attention to my new posts?

Only qualitative, continuously ongoing storytelling will lead to measurable relevance for your corporate blog. Our extensive keyword and topic research is carried out on the basis of our years of experience in architecture, design and new work in a sector-specific manner. Our SEO-optimised texts pick up on trends and viral content that attract potential customers to your company. With Corporate Blogging, you position yourself with informative and entertaining content far beyond your specific offering. We advise you on the SEO-optimised structure and visual appearance of the blog posts. For our clients, we also take care of the operational implementation and maintenance of the content in their content management system (CMS).

Use social media as a traffic booster!

You can increase the impact of your corporate blog through coordinated social media activities — seeding your content takes place on Facebook, Instagram or LinkedIn. You set important social signals and draw your followers’ attention to each new post.

As social media content experts, we support you in the correct alignment and effective positioning of your corporate blog so that your content achieves measurable success! Our basic rule: no clicks and leads without quality content!

More sustainable than any advertising banner: your expertise is your proof of confidence

Doesn’t Corporate Blogging cost far too much time? What justifies the effort of research and text production?

Corporate Blogging is an SEO measure within the marketing mix that, unlike print advertising and online ads, is not orientated toward quick results. On your own corporate blog you are the content editor, here you have sovereignty over the environment, form and timing of the storytelling.

• What are the long-term advantages of Corporate Blogging?
• How do blog posts not burn valuable resources?

Our blog posts with high impressions and click rates not only strengthen the visibility of your expertise, but they also lead to a prominent placement of your company in the search engine rankings of Google etc. Thus, Corporate Blogging sustainably consolidates your relevance within the market environment — because in the jungle of advertising promises and an overabundance of information, the trust of your customers determines your success. It’s a people-to-people business first. Then it’s digital.

As an experienced communications agency, we know how a blog as an independent landing page can achieve desired long-term effects.

Briefed once, used many times: profit from the double use of your content

Once content has been produced, we use it in the marketing mix within various services for your business objectives. The service portfolio of the hicklvesting agency is based on the principle of multiple use. We place produced content in new formats on social media, use content modules for press releases or use the questions we develop as input for talk rounds or your expert lecture. You are only briefed once. This saves resources and ensures that your content is coordinated and unfolds its power holistically.