Personal Branding

Would you like to enhance your standing as an expert in your industry? Would you like to establish yourself as your own brand to push the economic success of your company?

People trust people — and they prefer to buy from people. Personal Branding is a great opportunity for companies and their marketing of products and services. Especially in the architecture, design and new work sectors, it is often personalities who determine the creative and economic success of their company with their skills, visions or strategic performance. As experts in the industry, we support you in becoming a brand yourself. Whether you are a CEO, the head of a company, an entrepreneur, an architect or a designer — we, as an industry-specific PR agency, are your sparring partner for the specification and content development of your topics and the experienced communicator at your side when it comes to positioning you in your role as an opinion leader in the public eye.

• How do I and my topic get more attention?
• What should I publish about myself in order to be perceived positively?
• Which communication channels are suitable for Personal Branding?

Storytelling instead of Fairytales — we believe authenticity pays off

Genuine Personal Branding only unfolds its effects with clear positioning. At hicklvesting we work out relevant aspects identified with your topic areas and translate them into authentic storytelling. What are your convictions? What are your entrepreneurial achievements and ideas for the future? Together we develop strategic communication measures that will convince your target group of you as a person long-term.

With the right content strategy and carefully prepared articles, we ensure more visibility and digital presence for you in the media, in search engines and in social media. To this end, we advise you on visual communication by producing and selecting your images, videos or livestreams, evaluating relevant content and producing content formats such as LinkedIn articles, blog posts and meaningful press releases.

Your company has a product launch coming up or your brand is involved in new disciplines? With Personal Branding, you can take a leap of faith that will make you and your company crisis-proof.

Thanks to our long-standing contacts and our personal ties with the players in the industry, we are able to consolidate your expert status with the targeted launch of individual interviews. If desired, we can provide professional ghostwriting to position you with foresight — strategically and digitally.

Architecture, Design and New Work: use your personal brand as an acquisition boost

Benefit from our long-standing network in the architecture, design and new work sectors in the process of brand building and brand positioning. We, the Personal Branding agency, will put you in touch with journalists, other opinion leaders and prominent creatives.

It’s a people-to-people business first. Then it’s digital! Your personality and expertise are the focus of all our initiatives. We are convinced that a strong personal brand strengthens credibility and loyalty long-term — the best prerequisites for winning customers and increasing sales.