{"id":2506,"date":"2021-08-19T10:55:00","date_gmt":"2021-08-19T10:55:00","guid":{"rendered":"https:\/\/hicklvesting.klargedacht.tech\/?post_type=case_studies&#038;p=2506"},"modified":"2021-10-14T08:30:06","modified_gmt":"2021-10-14T08:30:06","slug":"co-branding-event-iris-ceramica-portwein","status":"publish","type":"case_studies","link":"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/co-branding-event-iris-ceramica-portwein\/","title":{"rendered":"Co-Branding Event Iris Ceramica &#038; Portwein"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>The challenge:<\/strong><\/h3>\n<p>In order to ensure the vibrant atmosphere of <a href=\"https:\/\/flagshipstore.irisceramicagroup.com\/showroom-berlin\">Iris Ceramica Group&#8217;s\u00a0Berlin showroom<\/a> as a B2B meeting place in the long run, a communication strategy is needed that generates relevant audiences. As part of an ongoing service, hicklvesting creates high-profile events in conjunction with creative brand collaborations for the showroom. The aim: to connect potential partners such as architects and planners with Iris Ceramica Group Berlin.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><\/h3>\n<h3><b><span lang=\"EN-US\">Our strategy:<\/span><\/b><\/h3>\n<div><span lang=\"EN-US\">To generate new B2B contacts, hicklvesting relies on the positive synergy effects of <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/co-branding-management\/\" target=\"_blank\" rel=\"noopener\">Co-Branding<\/a>: we design brand cooperations between the porcelain stoneware tile manufacturer and an adequate partner from the premium sector. In this way, we help both brands to gain increased attention, which leads to an effective expansion of their customer base.<\/span><\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container   text-detail__image-container_reverse \">\n    <div class=\"text-detail__h-line-container  text-detail__h-line-container_reverse \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image  text-detail__image_reverse \">\n        <img width=\"562\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-1123x842.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"Summer port wine tasting in the Iris Ceramica Group&#039;s showroom Berlin: hicklvesting developed the idea of this cross-sector brand cooperation based on a broad network\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-1123x842.jpg 1123w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-300x225.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-1024x768.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-768x576.jpg 768w, 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https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-850x638.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-561x421.jpg 561w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-300x225@2x.jpg 600w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-387x290@2x.jpg 774w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-827x620@2x.jpg 1654w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_hicklvesting_Iris-Ceramica_Grahams-Portwein_01_bearb_IMG_20210812_190953-561x421@2x.jpg 1122w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold  text-detail__image-caption_reverse \">Summer port wine tasting in the Iris Ceramica Group&#8217;s showroom Berlin: hicklvesting developed the idea of this cross-sector brand cooperation based on a broad network<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><div>\n<h3><strong><span lang=\"EN-US\">The implementation:<\/span><\/strong><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Based on many years of experience in the industry, our widely ramified network and the good knowledge of Iris Ceramica Group&#8217;s products, we quickly identified the right partner for a successful brand cooperation:<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">The Cologne-based wine trading agency <a href=\"https:\/\/www.smart-wines.de\" target=\"_blank\" rel=\"noopener\">Smart Wines<\/a> (founded by Per Soehlke) is well-known for the brand building activities they support renowned wineries from all over the world with. Among their clients is the Portuguese family business Symington Family Estates, one of the largest producers of high-quality premium port wine.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">As part of a summer port wine tasting event, hicklvesting together with Smart Wines invited an audience to the Iris Ceramica Group&#8217;s showroom Berlin, made up of interesting guests from the Design and Architecture business, press and end consumers.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"quote-block \">\n    <div class=\"quote-block__content\">\n                <h6 class=\"quote-block__text h6\"> \u201cThanks to hicklvesting, we were able to make numerous valuable contacts and establish our exhibition with many architects. Their ideas and proposed solutions often exceed our expectations, for which we would like to express our sincere thanks.\u201d <\/h6>\n                <div class=\"quote-block__author copy-spaced\">\n            <b>Dorota Wisniewska,<\/b> Showroom Manager of Iris Ceramica Group Berlin        <\/div>\n    <\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><div>\n<h3><strong><span lang=\"EN-US\">The results:<\/span><\/strong><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">The numerous appearances of the B2B target group confirmed that the co-branding event designed by hicklvesting was considered as a total success. The jointly staged appearance of the premium brands allowed to sustainably strengthen the interest in the respective product range of the companies.\u00a0hicklvesting succeeded in bringing together different industries within the framework of the brand cooperation, whose intersection was revealed in the premium positioning of their products. With this interdisciplinary approach, the Iris Ceramica Group was once again perceived as an innovative company with its finger on the pulse.<\/span><\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__gallery\">\n    <div class=\"gallery\">\n        <div class=\"swiper-container js-gallery gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-1700x1276.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Brand cooperation_hicklvesting_Iris Ceramica_Grahams Port Wine\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-850x638@2x.jpg 1700w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-300x225.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-1024x768.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-768x576.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-1536x1152.jpg 1536w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-725x544@2x.jpg 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https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-827x620@2x.jpg 1654w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenkooperation_Event_Iris-Ceramica_Hicklvesting_02_IMG_20210812_182757-561x421@2x.jpg 1122w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenevent_Co-Branding_hicklvesting_Iris-Ceramica_03_bearb_IMG_20210812_180119-1700x1276.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"hicklvesting PR Agency Brand Cooperation\" loading=\"lazy\" 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https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Co-Branding-Event_Marken-Iris-Ceramica_hicklvesting_04_bearb_IMG_6225-561x421.jpg 561w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Co-Branding-Event_Marken-Iris-Ceramica_hicklvesting_04_bearb_IMG_6225.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Co-Branding-Event_Marken-Iris-Ceramica_hicklvesting_04_bearb_IMG_6225-300x225@2x.jpg 600w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Co-Branding-Event_Marken-Iris-Ceramica_hicklvesting_04_bearb_IMG_6225-387x290@2x.jpg 774w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Co-Branding-Event_Marken-Iris-Ceramica_hicklvesting_04_bearb_IMG_6225-827x620@2x.jpg 1654w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Co-Branding-Event_Marken-Iris-Ceramica_hicklvesting_04_bearb_IMG_6225-561x421@2x.jpg 1122w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n        <\/div>\n        <div class=\"swiper-container js-gallery-caption gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\"><\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\"><\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\"><\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\"><\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>\u00a0<\/strong><\/h3>\n<div>\n<h3><strong><span lang=\"EN-US\">Our client:<\/span><\/strong><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">The showroom of the Iris Ceramica Group in Berlin-Kreuzberg belongs to the holding company of the same name and presents a selected portfolio of porcelain stoneware tiles of the brands Ariostea, Fiandre, IRIS FMG Fabbrica Marmi e Graniti, Iris Ceramica and Porcelaingres on 1,000 square metres. The company uses cutting-edge technology, innovative firing techniques and craftsmanship to produce ceramic tiles that boast subtle aesthetics and maximum resistance for both indoor and outdoor use. The company also has showrooms in Italy, Spain, France and the UK, which are a lively meeting place for the trade, sales partners, architects and planners.<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1281,"template":"","categories":[31],"branches":[35,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Cooperation for Iris Ceramica Group | hicklvesting PR Agency<\/title>\n<meta name=\"description\" content=\"hicklvesting conceives a successful Brand Cooperation for Iris Ceramica Group Berlin that generates attention for the brand.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Cooperation for Iris Ceramica Group | hicklvesting PR Agency\" \/>\n<meta property=\"og:description\" content=\"hicklvesting conceives a successful Brand Cooperation for Iris Ceramica Group Berlin that generates attention for the brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/co-branding-event-iris-ceramica-portwein\/\" \/>\n<meta property=\"og:site_name\" content=\"hickl\u2014vesting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hicklvestingPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T08:30:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Markenevent_Grahams-Portwein_hicklvesting_PR-Agentur_05_bearb_IMG_20210812_182703.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#organization\",\"name\":\"hicklvesting Public Relations GbR\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/hicklvestingPR\/\",\"https:\/\/www.instagram.com\/hicklvesting.pr\/\",\"https:\/\/www.linkedin.com\/company\/hicklvesting-pr\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"contentUrl\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"width\":200,\"height\":90,\"caption\":\"hicklvesting Public Relations GbR\"},\"image\":{\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#website\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"name\":\"hickl\\u2014vesting\",\"description\":\"PR-Agentur | Architektur, Design &amp; 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