{"id":2514,"date":"2021-09-15T13:10:00","date_gmt":"2021-09-15T13:10:00","guid":{"rendered":"https:\/\/hicklvesting.klargedacht.tech\/?post_type=case_studies&#038;p=2514"},"modified":"2021-10-14T08:15:09","modified_gmt":"2021-10-14T08:15:09","slug":"b2b-events","status":"publish","type":"case_studies","link":"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/b2b-events\/","title":{"rendered":"Sales Communication Iris Ceramica Group Berlin"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>The challenge:<\/strong><\/h3>\n<p>The\u00a0<a href=\"https:\/\/flagshipstore.irisceramicagroup.com\/showroom-berlin\" target=\"_blank\" rel=\"noopener\">Iris Ceramica Group Showroom Berlin <\/a>stands for interdisciplinary architectural concepts and unique porcelain stoneware products. Our mission: to strengthen brand awareness in and beyond the industry and to launch new sales contacts to planners and architects in the premium sector with the help of innovative B2B Events. As industry experts for design and architecture, our task was to develop specific events on company-relevant topics and to acquire an architecture- and design-savy as well as art-loving audience for the showroom in Berlin.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container   text-detail__image-container_reverse \">\n    <div class=\"text-detail__h-line-container  text-detail__h-line-container_reverse \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image  text-detail__image_reverse \">\n        <img width=\"631\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-631x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"The opening of the exhibition by architectural photographer HGEsch was a high-profile B2B event in the Iris Ceramica Group showroom\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-631x421.jpg 631w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-300x200.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1024x684.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-768x513.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1536x1026.jpg 1536w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-725x484.jpg 725w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-640x427.jpg 640w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-290x194.jpg 290w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-412x275.jpg 412w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-665x444.jpg 665w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-850x568.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-325x217.jpg 325w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-383x256.jpg 383w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-726x485.jpg 726w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1450x968.jpg 1450w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1280x855.jpg 1280w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-580x387.jpg 580w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-824x550.jpg 824w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1330x888.jpg 1330w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1700x1135.jpg 1700w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-650x434.jpg 650w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-766x511.jpg 766w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1452x970.jpg 1452w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-1261x842.jpg 1261w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-631x421@2x.jpg 1262w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_Iris-Ceramica_Architektur-und-Design_FAB-135-300x200@2x.jpg 600w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold  text-detail__image-caption_reverse \">The opening of the exhibition by architectural photographer HGEsch was a high-profile B2B event in the Iris Ceramica Group showroom<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><b><span lang=\"EN-US\">Our strategy:<\/span><\/b><\/h3>\n<p>hicklvesting designed a series of B2B Events for the Iris Ceramica Group, positioning the premium manufacturer as an inspiring source of inspiration in the industry and beyond.<\/p>\n<p>The focus of the events was on the presentation of industry-relevant topics: the showroom was to be perceived as a place of professional exchange and cultural inspiration. The aim of our B2B event concept was to draw attention to the showroom \u2014 and in a second step to its portfolio \u2014\u00a0with thematically interesting and prominently staffed events for architects and planners from northern Germany as well as other regions and metropolises.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__gallery\">\n    <div class=\"gallery\">\n        <div class=\"swiper-container js-gallery gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"567\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-1700x1133.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Exhibition Architecture B2B Event hicklvesting\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-850x567@2x.jpg 1700w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-300x200.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-1024x683.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-768x512.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-1536x1024.jpg 1536w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-725x483@2x.jpg 1450w, 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https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-665x443.jpg 665w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-850x567.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-325x217.jpg 325w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-383x255.jpg 383w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-726x484.jpg 726w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-632x421.jpg 632w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-300x200@2x.jpg 600w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-Event-Ausstellung-HGEsch-Showroom-Berlin-hicklvesting-632x421@2x.jpg 1264w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"586\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-1700x1172.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Exhibition HGEsch Opening B2B Event hicklvesting\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-850x586@2x.jpg 1700w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-300x207.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-1024x706.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-768x530.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-1536x1059.jpg 1536w, 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https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-412x284.jpg 412w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-665x459.jpg 665w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-850x586.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-325x224.jpg 325w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-383x264.jpg 383w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-726x501.jpg 726w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-611x421.jpg 611w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-300x207@2x.jpg 600w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Ausstellung-Iris-Ceramica-Weimar-Reise-611x421@2x.jpg 1222w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"568\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-850x568.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Architecture Sales communication_Iris Ceramica Group Showroom_hicklvesting\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-850x568.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-300x200.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-1024x684.jpg 1024w, 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https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-1330x888.jpg 1330w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-1700x1135.jpg 1700w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-650x434.jpg 650w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-766x511.jpg 766w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-1452x970.jpg 1452w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-1261x842.jpg 1261w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-300x200@2x.jpg 600w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting-631x421@2x.jpg 1262w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n        <\/div>\n        <div class=\"swiper-container js-gallery-caption gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\"><\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\"><\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\"><\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><div>\n<h3><strong><span lang=\"EN-US\">The implementation:<\/span><\/strong><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Based on a thematic mapping that hicklvesting, as an industry insider and expert on current trends, was able to develop a diverse B2B event programme for the Iris Ceramica Group showroom in Berlin. One of the event formats was the vernissage of the <u>exhibition by architectural photographer HGEsch<\/u> followed by a panel discussion. In addition to the conception, operational implementation and active support of the opening evening, hicklvesting was responsible for the development of the guest list, which was filled from our broad network. Based on our research, the evaluation of \u2014\u00a0from a sales point of view relevant \u2014\u00a0architects and the personal supply of important industry contacts, the B2B Events in the showroom were highly attended.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">In addition to the showroom events, hicklvesting realised an exclusive press and architects&#8217; trip to Weimar on behalf of the Iris Ceramica Group. A city walk designed by us led from the exclusive pre-press tour in the Haus am Horn via the Jakobsvorstadt to the Gauforum and on to the new Bauhaus Museum with an individual guided tour of the building by the architect Heike Hanada. hicklvesting invited a strategically mixed group of guests from different B2B areas, including journalists, architects, project developers and building owners.<\/span><\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container \">\n    <div class=\"text-detail__h-line-container \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Vertriebskommunikation-Iris-Ceramica-Weimar-Reise-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"An exclusive architectural tour as a special B2B event: on behalf of the Iris Ceramica Group, hicklvesting invited planners, architects and journalists to a city tour to Weimar, which offered plenty of fruitful time and inspiration for mutual exchange\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Vertriebskommunikation-Iris-Ceramica-Weimar-Reise-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-event-Architekten-hicklvesting-Vertriebskommunikation-Iris-Ceramica-Weimar-Reise-664x421@2x.jpg 1328w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold \">An exclusive architectural tour as a special B2B event: on behalf of the Iris Ceramica Group, hicklvesting invited planners, architects and journalists to a city tour to Weimar, which offered plenty of fruitful time and inspiration for mutual exchange<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><div>\n<h3><strong><span lang=\"EN-US\">Our results:<\/span><\/strong><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">With the creation, conception, implementation and support of the various thematically oriented B2B Events, hicklvesting succeeded in sustainably anchoring the Iris Ceramica Group in the minds of architects and planners as the host for an interdisciplinary event programme around the topics of architecture, design and art. Our concept of presenting an inspiring range of topics to potential customers instead of focusing solely on the client&#8217;s products was successfully accepted: in the aftermath of the high-profile events, a <u>significant increase in prospective customers for the Iris Ceramica Group&#8217;s porcelain stoneware tiles became apparent<\/u>, which was also reflected in rising appointment bookings in the showroom in Berlin. The informal networking connections that hicklvesting facilitated as part of the expanded <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/sales-communication\/\" target=\"_blank\" rel=\"noopener\">Sales Communication<\/a><\/span><span lang=\"EN-US\">\u00a0turned out to be extremely beneficial for all involved.<\/span><\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><div>\n<h3><strong><span lang=\"EN-US\">Our client:<\/span><\/strong><\/h3>\n<\/div>\n<p>The showroom of the Iris Ceramica Group in Berlin-Kreuzberg belongs to the holding company of the same name and presents a selected portfolio of porcelain stoneware tiles of the brands Ariostea, Fiandre, IRIS FMG Fabbrica Marmi e Graniti, Iris Ceramica and Porcelaingres on 1,000 square metres. The company uses cutting-edge technology, innovative firing techniques and craftsmanship to produce ceramic tiles that boast subtle aesthetics and maximum resistance for both indoor and outdoor use.<\/p>\n<p>The company also has showrooms in Italy, Spain, France and the UK, which act as a lively meeting place for the trade, distributors, architects and specifiers.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__gallery\">\n    <div class=\"gallery\">\n        <div class=\"swiper-container js-gallery gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"567\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_IRIS_CERAMICA_GROUP_BERLIN_3\u00a9Felix_Lo\u0308chner-1700x1133.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"B2B Event Showroom Berlin hicklvesting Iris Ceramica\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_IRIS_CERAMICA_GROUP_BERLIN_3\u00a9Felix_Lo\u0308chner-850x567@2x.jpg 1700w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_IRIS_CERAMICA_GROUP_BERLIN_3\u00a9Felix_Lo\u0308chner-300x200.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_IRIS_CERAMICA_GROUP_BERLIN_3\u00a9Felix_Lo\u0308chner-1024x683.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_IRIS_CERAMICA_GROUP_BERLIN_3\u00a9Felix_Lo\u0308chner-768x512.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_IRIS_CERAMICA_GROUP_BERLIN_3\u00a9Felix_Lo\u0308chner-1536x1024.jpg 1536w, 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600w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/hicklvesting-B2B-events_IRIS_CERAMICA_GROUP_BERLIN_3\u00a9Felix_Lo\u0308chner-632x421@2x.jpg 1264w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-events-Architekten-hicklvesting-IRIS_CERAMICA_GROUP_BERLIN_7\u00a9Felix_Lo\u0308chner-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"B2B event Showroom for architects Iris Ceramica hicklvesting\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/B2B-events-Architekten-hicklvesting-IRIS_CERAMICA_GROUP_BERLIN_7\u00a9Felix_Lo\u0308chner-850x638.jpg 850w, 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  <\/div>\n                            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n        <\/div>\n        <div class=\"swiper-container js-gallery-caption gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Iris Ceramica Group Showroom Berlin. Photo \u00a9 Felix L\u00f6chner<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Iris Ceramica Group Showroom Berlin. Photo \u00a9 Felix L\u00f6chner<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Iris Ceramica Group Showroom Berlin. Photo \u00a9 Felix L\u00f6chner<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Iris Ceramica Group Showroom Berlin. Photo \u00a9 Felix L\u00f6chner<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Iris Ceramica Group Showroom Berlin. Photo \u00a9 Felix L\u00f6chner<\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":984,"template":"","categories":[31],"branches":[35,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Events for Iris Ceramica Group | hicklvesting PR Agency<\/title>\n<meta name=\"description\" content=\"B2B Events as a special kind of Sales Communication: expand your network to architects and planners \u2014 hicklvesting shows you how.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Events for Iris Ceramica Group | hicklvesting PR Agency\" \/>\n<meta property=\"og:description\" content=\"B2B Events as a special kind of Sales Communication: expand your network to architects and planners \u2014 hicklvesting shows you how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/b2b-events\/\" \/>\n<meta property=\"og:site_name\" content=\"hickl\u2014vesting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hicklvestingPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T08:15:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Vertriebskommunikation_Events-Iris-Ceramica-Group-Showroom-Berlin_Architektur_hicklvesting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1282\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#organization\",\"name\":\"hicklvesting Public Relations GbR\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/hicklvestingPR\/\",\"https:\/\/www.instagram.com\/hicklvesting.pr\/\",\"https:\/\/www.linkedin.com\/company\/hicklvesting-pr\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"contentUrl\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"width\":200,\"height\":90,\"caption\":\"hicklvesting Public Relations GbR\"},\"image\":{\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#website\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"name\":\"hickl\\u2014vesting\",\"description\":\"PR-Agentur | Architektur, Design &amp; 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