{"id":2532,"date":"2021-09-09T10:04:00","date_gmt":"2021-09-09T10:04:00","guid":{"rendered":"https:\/\/hicklvesting.klargedacht.tech\/?post_type=case_studies&#038;p=2532"},"modified":"2021-10-14T08:30:19","modified_gmt":"2021-10-14T08:30:19","slug":"seo-kettnaker","status":"publish","type":"case_studies","link":"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/seo-kettnaker\/","title":{"rendered":"SEO\/Kettnaker"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>The challenge:<\/strong><\/h3>\n<p>The furniture <a href=\"https:\/\/www.kettnaker.com\/en\" target=\"_blank\" rel=\"noopener\">manufacturer Kettnaker<\/a>, a premium producer of exclusive furniture systems, is linked to a strong sales network of dealers that has grown over generations. The company&#8217;s website is primarily accessed by users who already know the Kettnaker brand and actively search for it on Google. How can the organic traffic on the company&#8217;s website be increased? What SEO measures are necessary to rank the furniture manufacturer&#8217;s website stably in the top positions of the Google ranking \u2014\u00a0even without an online shop? Our challenge was to develop a SEO strategy and to produce sustainably effective <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> content to increase Kettnaker&#8217;s visibility in organic search.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"quote-block \">\n    <div class=\"quote-block__content\">\n                <h6 class=\"quote-block__text h6\"> \u201chicklvesting is our first address for the communication mix in our industry: PR, SEO, SEA and Social Media! They continuously convince us with their professionalism, experience, a good feeling for adequate wording and the ability to reach the right target groups.\u201d <\/h6>\n                <div class=\"quote-block__author copy-spaced\">\n            <b>Wolfgang Kettnaker,<\/b> Managing Director, M\u00f6belmanufaktur Kettnaker        <\/div>\n    <\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><h3><strong>\u00a0<\/strong><\/h3>\n<div><\/div>\n<h3><b><span lang=\"EN-US\">Our strategy:<\/span><\/b><\/h3>\n<div><span lang=\"EN-US\">Starting point of our comprehensive OnPage optimisation was the in-depth SEO analysis, from which we were able to derive both the technical, structural and content optimisation needs of the Kettnaker website. Great potential was uncovered in the restructuring of the website content. This did not present the Kettnaker brand and the company&#8217;s service-orientation sufficiently. In order to increase visibility on Google &amp; Co. \u2014\u00a0besides strengthening <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a>\u00a0activities and <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/sea\/\" target=\"_blank\" rel=\"noopener\">SEA<\/a> campaigns \u2014\u00a0the creation of keyword-optimised website texts for the company presentation, for news articles, the new career page and especially for the product presentation are a decisive SEO factor.<\/span><\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container   text-detail__image-container_reverse \">\n    <div class=\"text-detail__h-line-container  text-detail__h-line-container_reverse \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image  text-detail__image_reverse \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"A new structure and optimised content provided the furniture manufacturer Kettnaker with increased visibility in search engines\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-300x190.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-1024x647.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-768x486.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-1536x971.jpg 1536w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-664x421@2x.jpg 1328w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-PR-Agentur-SEO-Optimierung-Website-hicklvesting-300x190@2x.jpg 600w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold  text-detail__image-caption_reverse \">A new structure and optimised content provided the furniture manufacturer Kettnaker with increased visibility in search engines<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>\u00a0<\/strong><\/h3>\n<div>\n<h3><strong><span lang=\"EN-US\">The implementation:<\/span><\/strong><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">First, we developed a detailed roadmap that showed the optimisation potential for the programmer and the editorial work from a SEO point of view. As part of the technical improvements in favour of a strong SEO base, we improved the internal linking, discovered faulty redirects and broken backlinks and shortened the loading times of images for better pagespeed. We paid great attention to the industry-oriented keyword research, which was the starting point for all content-related text work. Which are the right keywords for Kettnaker on Google? Which keywords list the furniture manufacturer in the appropriate search environment?<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">With our newly designed page structure and menu navigation, we strengthened so-called thin content pages with relevant texts so that they can be better indexed by the crawlers and at the same time are perceived by users as purchase-relevant information.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">With the new keyword sets, we also revised SEO-critical meta texts and alt texts of the images. Keyword-optimised blog posts on current trends in the Furniture and Design industry continue to be one of the key elements of the success of a comprehensive SEO content strategy.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><div>\n<h3><strong><span lang=\"EN-US\">The results:<\/span><\/strong><\/h3>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">With our SEO concept for the furniture manufacturer Kettnaker, we were able to set the course for long-term search engine optimisation on the company website. Technical levers were defined, the site architecture was revised and extensive SEO content was produced and incorporated. In the corresponding period, the SEO visibility index of the site was significantly increased.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">The revision of the product texts <\/span><span lang=\"EN-US\">based on<\/span><span lang=\"EN-US\"> the new keyword set led to very good, constant conversion rates for the product views. Kettnaker&#8217;s homepage, which is important for new customer entry, now ranks on page 1 of Google after our optimisation with the generic main keyword.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">It turned out that SEO texts are particularly successful when they serve the needs of the human reader and the search engine at the same time. The technical and content-related SEO measures as well as the targeted improvement of the user guidance contributed decisively to increasing the organic reach of the website. As a result, website users now receive purchase-relevant information much faster. Kettnaker positions itself visibly as an industry expert with up-to-date blog articles in the environment of its products.<\/span><\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container \">\n    <div class=\"text-detail__h-line-container \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-Google-Optimierung-SEO-mit-hicklvesting-PR_KE_SOMA_Highboard-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"hicklvesting developed a holistic SEO concept for the furniture manufacturer Kettnaker and its high-quality products Image: Highboard SOMA \" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-Google-Optimierung-SEO-mit-hicklvesting-PR_KE_SOMA_Highboard-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-Google-Optimierung-SEO-mit-hicklvesting-PR_KE_SOMA_Highboard-664x421@2x.jpg 1328w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold \">hicklvesting developed a holistic SEO concept for the furniture manufacturer Kettnaker and its high-quality products Image: Highboard SOMA <\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong><br \/>\nOur client:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\"><a href=\"https:\/\/www.kettnaker.com\/en\" target=\"_blank\" rel=\"noopener\">Kettnaker M\u00f6belmanufaktur<\/a>, based in D\u00fcrmentingen, Swabia, develops and produces in fifth generation \u00a0exclusive furniture systems. All production steps from design to conception to production are 100 percent \u201cMade in Germany\u201d. The furniture manufacturer&#8217;s portfolio includes solutions for all individual furnishing \u00a0ranges from sideboards and wardrobes to tables, shelving systems and the bed.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Kettnaker&#8217;s partner network extends to around 300 exclusive companies from the upmarket furnishing trade, interior designers and interior architects. The internationalisation of the German manufacturer is also progressing steadily in Moscow, Dubai and Shanghai.<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1863,"template":"","categories":[32],"branches":[36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Furniture Manufacturer Website Optimisation | hicklvesting PR Agency<\/title>\n<meta name=\"description\" content=\"More visibility for the Furniture Manufacturer Kettnaker with sustainable SEO measures: Let&#039;s improve your Google ranking, too!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Furniture Manufacturer Website Optimisation | hicklvesting PR Agency\" \/>\n<meta property=\"og:description\" content=\"More visibility for the Furniture Manufacturer Kettnaker with sustainable SEO measures: Let&#039;s improve your Google ranking, too!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/seo-kettnaker\/\" \/>\n<meta property=\"og:site_name\" content=\"hickl\u2014vesting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hicklvestingPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T08:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Mo\u0308belhersteller-Kettnaker-SEO-Website-PR-Agentur-hicklvesting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1214\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#organization\",\"name\":\"hicklvesting Public Relations GbR\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/hicklvestingPR\/\",\"https:\/\/www.instagram.com\/hicklvesting.pr\/\",\"https:\/\/www.linkedin.com\/company\/hicklvesting-pr\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"contentUrl\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"width\":200,\"height\":90,\"caption\":\"hicklvesting Public Relations GbR\"},\"image\":{\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#website\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"name\":\"hickl\\u2014vesting\",\"description\":\"PR-Agentur | Architektur, Design &amp; 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