{"id":2539,"date":"2021-09-13T08:28:00","date_gmt":"2021-09-13T08:28:00","guid":{"rendered":"https:\/\/hicklvesting.klargedacht.tech\/?post_type=case_studies&#038;p=2539"},"modified":"2021-10-14T08:08:42","modified_gmt":"2021-10-14T08:08:42","slug":"sea-campaign-kettnaker","status":"publish","type":"case_studies","link":"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/sea-campaign-kettnaker\/","title":{"rendered":"SEA\/Kettnaker"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3>The challenge:<\/h3>\n<p>The furniture industry is a hotly contested market also on Google and Co. In order to position the modular furnishing systems of the furniture <a href=\"https:\/\/www.kettnaker.com\/en\" target=\"_blank\" rel=\"noopener\">manufacturer Kettnaker<\/a>, which are sold via a classic dealer network, prominently in the top positions in internet searches for exclusive furniture, a comprehensive online marketing strategy was required. In addition to our <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/seo-kettnaker\/\" rel=\"noopener\">SEO measures around the Kettnaker website<\/a>, we had to develop an SEA campaign that would lead potential new customers and also \u2014\u00a0at the special request of the manufacturer \u2014\u00a0job applicants to the trainee job advertisements on the website.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3>Our strategy:<\/h3>\n<p>No successful ads without the right keywords: in the context of the paid campaigns, we were able to rely on the comprehensive keyword research that we had already developed for the furniture manufacturer in the <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>\u00a0context. To attract new target groups to Kettnaker with industry-relevant keywords and to achieve the desired conversions, the interlocking of the different <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/sea\/\" target=\"_blank\" rel=\"noopener\">SEA <\/a>campaigns (branding, consideration, awareness) is indispensable. The ad objectives included triggering the &#8220;dealer search&#8221; on the website, as no online shop existed yet.<\/p>\n<p>Our strategy for success: convince within seconds with crisp, industry-specific ad texts.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><h3><strong><br \/>\nThe implementation:<\/strong><\/h3>\n<div><span lang=\"EN-US\">The most important step of the limited advertising run was to first place ads on the brand name Kettnaker. This is the only way to avoid competitors using the keyword \u201cKettnaker\u201d to place themselves in position 1 in Google search. Within a fixed budget, we bid on promising keywords with the ad formats and texts we developed. Our awareness campaigns relied on brand-independent keywords such as \u201cdesigner sideboard\u201d in order to lead even those furniture aficionados to the website who did not know Kettnaker before. We used the existing Google search volume for Kettnaker dealers to direct them to the relevant sub-page with appropriate ads so that this too would not be exploited by the competition.<\/span><\/div>\n<div>\n<p><span lang=\"EN-US\">To address potential new employees, we developed a separate ad campaign targeting young people with an interest in woodworking in the immediate vicinity of the manufacturer&#8217;s site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><h3><strong>The results:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\">The search engine advertising we designed and implemented for Kettnaker increased traffic to the manufacturer&#8217;s website by 40%. In combination with our SEO measures, the design of content-based landing pages for the SEA campaigns and our <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/social-media-management\/\" target=\"_blank\" rel=\"noopener\">Social Media Management<\/a><\/span><span lang=\"EN-US\">, Kettnaker&#8217;s online visibility increased significantly. Search engines and direct search are the main traffic suppliers and are to be used effectively for customer acquisition and retention in the future as well.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">The Google job ads led to Kettnaker&#8217;s new career pages, which hicklvesting prepared with strong content. In the interaction of SEA and website content, Kettnaker recorded an increase in incoming applications, so that the new trainees could be acquired in a short time.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Conclusion: Regardless of whether furniture products are sold via their own online shop or via third-party suppliers, we achieve the desired product and brand awareness for our clients with continuously optimised SEA campaigns.<\/span><\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container \">\n    <div class=\"text-detail__h-line-container \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/SEA-Kampagne_Suchamschinenwerbung-Mo\u0308bel_Kettnaker_SOMA-Edition_Kommode-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"Promote furniture with an SEA campaign: the exclusive furnishing systems from the furniture manufacturer Kettnaker stand out from the competition \u2014 with search engine advertising now also online\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/SEA-Kampagne_Suchamschinenwerbung-Mo\u0308bel_Kettnaker_SOMA-Edition_Kommode-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/SEA-Kampagne_Suchamschinenwerbung-Mo\u0308bel_Kettnaker_SOMA-Edition_Kommode-664x421@2x.jpg 1328w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold \">Promote furniture with an SEA campaign: the exclusive furnishing systems from the furniture manufacturer Kettnaker stand out from the competition \u2014 with search engine advertising now also online<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>Our client:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\"><a href=\"https:\/\/www.kettnaker.com\/en\" target=\"_blank\" rel=\"noopener\">Kettnaker M\u00f6belmanufaktur<\/a>, based in D\u00fcrmentingen, Swabia, is the fifth generation to develop and produce exclusive, individual and freely plannable furniture systems. All production steps from design to conception to production are 100 percent \u201cMade in Germany\u201d. The furniture manufacturer&#8217;s portfolio includes solutions for all individual furnishing wishes and ranges from sideboards and wardrobes to tables, shelving systems and the bed.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Kettnaker&#8217;s partner network extends to around 300 exclusive companies from the upmarket furnishing trade, interior designers and interior designers. The internationalisation of the German manufacturer is also progressing steadily in Moscow, Dubai and Shanghai.<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2403,"template":"","categories":[32],"branches":[36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEA Campaign for Furniture Manufacturer | hicklvesting PR Agency<\/title>\n<meta name=\"description\" content=\"Optimised SEA Campaign in an ad-heavy competitive environment: we help you with search engine advertising too!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEA Campaign for Furniture Manufacturer | hicklvesting PR Agency\" \/>\n<meta property=\"og:description\" content=\"Optimised SEA Campaign in an ad-heavy competitive environment: we help you with search engine advertising too!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/sea-campaign-kettnaker\/\" \/>\n<meta property=\"og:site_name\" content=\"hickl\u2014vesting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hicklvestingPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T08:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/SEA-Kampagne_Mo\u0308bel_hicklvesting-PR-Agentur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1462\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#organization\",\"name\":\"hicklvesting Public Relations GbR\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/hicklvestingPR\/\",\"https:\/\/www.instagram.com\/hicklvesting.pr\/\",\"https:\/\/www.linkedin.com\/company\/hicklvesting-pr\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"contentUrl\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"width\":200,\"height\":90,\"caption\":\"hicklvesting Public Relations GbR\"},\"image\":{\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#website\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"name\":\"hickl\\u2014vesting\",\"description\":\"PR-Agentur | Architektur, Design &amp; 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