{"id":2593,"date":"2021-09-10T10:48:00","date_gmt":"2021-09-10T10:48:00","guid":{"rendered":"https:\/\/hicklvesting.klargedacht.tech\/?post_type=case_studies&#038;p=2593"},"modified":"2021-10-14T08:30:59","modified_gmt":"2021-10-14T08:30:59","slug":"personality-pr-piero-lissoni","status":"publish","type":"case_studies","link":"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/personality-pr-piero-lissoni\/","title":{"rendered":"Piero Lissoni Personal Branding"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>The challenge:<\/strong><\/h3>\n<p>The multi-award-winning Milanese architect and designer <a href=\"https:\/\/www.lissoniandpartners.com\/en\/\" target=\"_blank\" rel=\"noopener\">Piero Lissoni<\/a> can look back on more than 30 years of creative work in the realisation of international architecture and design projects. Hardly any other creative office combines the disciplines as holistically as Lissoni: under the aegis of Lissoni Casal Ribeiro, architectural projects, master plans and landscape designs are created worldwide, Lissoni Associati has always stood for outstanding work in product design, art direction, interior design and planning, while Lissoni Graphx shapes the brand identity and appearance of a large number of companies with graphic design and visual communication.<\/p>\n<p>For more than 20 years, hicklvesting has been commissioned to position the Lissoni brand and its complementary service segments at the interface of product design, cross-media brand experience and architecture in the public perception of potential clients through targeted personality PR.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container \">\n    <div class=\"text-detail__h-line-container \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/PL_Frankfurt_\u00a9Anja_Jahn_8802-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"As part of our Personality PR for Piero Lissoni, we launched numerous high-profile interview situations to put the spotlight on the people behind the Lissoni creative brand. Photo \u00a9 Anja Jahn\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/PL_Frankfurt_\u00a9Anja_Jahn_8802-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/PL_Frankfurt_\u00a9Anja_Jahn_8802-664x421@2x.jpg 1328w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold \">As part of our Personality PR for Piero Lissoni, we launched numerous high-profile interview situations to put the spotlight on the people behind the Lissoni creative brand. Photo \u00a9 Anja Jahn<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong><br \/>\nOur strategy:<\/strong><\/h3>\n<div><span lang=\"EN-US\">Successful personality PR needs an authentic positioning. As founder and source of inspiration, Piero Lissoni, born in 1956, is the visionary head of the company. Every conversation with him transports you into a universe of thought in which the boundaries of the creative order are blurred with a flick of the pen. Poetic, often philosophical, light-footed and with subtle irony, Lissoni guides his listeners and provides sensitive insights into a unique concept of work.<\/p>\n<p><\/span>The real encounter with Lissoni and his team is considered by hicklvesting to be the ultimate presence format for positioning the brand: the visual staging and explanation of the projects in direct conversation ideally convey the field of tension between corporate architecture, exhibition and trade fair design, product design and corporate branding. Personal views and insights are at the heart of Personal Branding. The dialogue with Piero Lissoni brings the development processes to life and shows the conceptual power of a team to anchor brand experiences unmistakably across all scales of size.<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"quote-block \">\n    <div class=\"quote-block__content\">\n                <h6 class=\"quote-block__text h6\"> \u201cA very professional team but also part of the Lissoni &#038; Partners family, I love working with hicklvesting!\u201d <\/h6>\n                <div class=\"quote-block__author copy-spaced\">\n            <b>Alice Caudera,<\/b> Press office &#038; PR, Lissoni &#038; Partners        <\/div>\n    <\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container   text-detail__image-container_reverse \">\n    <div class=\"text-detail__h-line-container  text-detail__h-line-container_reverse \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image  text-detail__image_reverse \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"Through targeted placements of the core theses, the brand is given a personal face within the framework of our Personality PR\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-300x190.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-1024x647.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-768x486.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-1536x971.jpg 1536w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-664x421@2x.jpg 1328w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings1-300x190@2x.jpg 600w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold  text-detail__image-caption_reverse \">Through targeted placements of the core theses, the brand is given a personal face within the framework of our Personality PR<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>The implementation:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\">Interviews are among our contributions of choice when hicklvesting communicates current developments at Lissoni as part of a personality PR measure. The range of topics is much broader than the concrete project reporting. The meta-questions on design and architecture put people at the centre of all conception. Visionary statements and guest contributions therefore convey a profound and overall socially understood source across all media genres.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Whether it&#8217;s a national daily newspaper, lifestyle or customer magazine, the brand is given a personal face through targeted placements of its core theses as part of our Personal Branding. This also comes to life in video formats, exhibitions, talk rounds or behind-the-scene-peaks in the Milan studio when hicklvesting invites selected guests to a current event.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container \">\n    <div class=\"text-detail__h-line-container \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"hicklvesting regularly places articles about Piero Lissoni and his creative office in a wide variety of media: Personal Branding takes place in parallel in national daily newspapers, lifestyle magazines and industry journals\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-300x190.jpg 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-1024x647.jpg 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-768x486.jpg 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-1536x971.jpg 1536w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2.jpg 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-664x421@2x.jpg 1328w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR_PL_Clippings2-300x190@2x.jpg 600w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold \">hicklvesting regularly places articles about Piero Lissoni and his creative office in a wide variety of media: Personal Branding takes place in parallel in national daily newspapers, lifestyle magazines and industry journals<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong><br \/>\nThe results:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\">Business contacts become friends, conversation partners become long-time companions \u2014\u00a0the more than 20 years of cooperation with hicklvesting in the field of Personal Branding has created networks that reach far beyond the DACH area. The successful projects of our Personality PR include large-format, multi-page publications in all types of media, prestigious awards such as being named Designer of the Year 2021 by AW Architektur &amp; Wohnen magazine or the intensive collaboration on the monograph <a href=\"https:\/\/www.hatjecantz.de\/piero-lissoni-2365-1.html\" target=\"_blank\" rel=\"noopener\">\u201cPiero Lissoni \u2013 Recent Architecture\u201d<\/a>, which was published by Hantje Cantz Verlag in 2010. The then managing director and publisher Dr. Cristina Steingr\u00e4ber and Barbara Hickl worked in intensive exchange on this book project, which today, after several new editions, is completely out of print.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">The versatile spectrum of <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/press-and-public-relations\/\" target=\"_blank\" rel=\"noopener\">public relations measures<\/a><\/span> <span lang=\"EN-US\">has made Lissoni &amp; Partners known not only in the German-speaking design and architecture industry, but also in the hotel and catering industry, the automotive industry and in the cultural sector.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__gallery\">\n    <div class=\"gallery\">\n        <div class=\"swiper-container js-gallery gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR-hicklvesting-fu\u0308r-Desinger-Lissoni_PL_Camparino_in_Galleria_\u00a9_Santi_Caleca_8-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Design PR Public Relations Personal Brand hicklvesting\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR-hicklvesting-fu\u0308r-Desinger-Lissoni_PL_Camparino_in_Galleria_\u00a9_Santi_Caleca_8-850x638.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Personality-PR-hicklvesting-fu\u0308r-Desinger-Lissoni_PL_Camparino_in_Galleria_\u00a9_Santi_Caleca_8-850x638@2x.jpg 1700w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/PL_75CafeLounge_\u00a9_Thomas_Pagani_23-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"personal_branding_hicklvesting_piero_lissoni\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/PL_75CafeLounge_\u00a9_Thomas_Pagani_23-850x638.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/PL_75CafeLounge_\u00a9_Thomas_Pagani_23-850x638@2x.jpg 1700w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Lissoni_Public-Relations-Personal-Brand-2016_PL_Roomers-Baden7097-1\u00a9Federico-Cedrone-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"PR Designer Lissoni Personality PR_hicklvesting Roomers Hotel Baden\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Lissoni_Public-Relations-Personal-Brand-2016_PL_Roomers-Baden7097-1\u00a9Federico-Cedrone-850x638.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/Lissoni_Public-Relations-Personal-Brand-2016_PL_Roomers-Baden7097-1\u00a9Federico-Cedrone-850x638@2x.jpg 1700w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/PL_Grand_Park_Hotel_Rovinij_\u00a9TommasoSartori_24-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"personal_branding_hicklvesting_piero_lissoni\" loading=\"lazy\" \/>                    <\/div>\n                <\/div>\n                            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n        <\/div>\n        <div class=\"swiper-container js-gallery-caption gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Camparino in Galleria in Mailand.\r\nPhoto \u00a9 Santi Caleca<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">75 Cafe &#038; Lounge. \r\nPhoto \u00a9 Thomas Pagani<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Grand Park Hotel Rovinij, Kroatien. \r\nPhoto \u00a9 Tommaso Sartori<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Roomers-Baden.\r\nPhoto \u00a9 Federico Cedrone<\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong><br \/>\nOur client:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\">Today, <a href=\"https:\/\/www.lissoniandpartners.com\/en\/\" target=\"_blank\" rel=\"noopener\">Lissoni &amp; Partners<\/a> has offices in Milan and New York. The company looks back on more than 30 years of history in developing international projects in the fields of architecture, interior and product design, graphics, art direction and corporate identity. In the field of corporate architecture, the interdisciplinary team of 85 employees has realised renowned hotels, restaurants, retail and exhibition spaces.<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2847,"template":"","categories":[31],"branches":[35,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personality PR for Piero Lissoni | hicklvesting PR Agency<\/title>\n<meta name=\"description\" content=\"Personality PR at the highest level: for 20 years, hicklvesting has accompanied Piero Lissoni as an expert for Personal Branding measures.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personality PR for Piero Lissoni | hicklvesting PR Agency\" \/>\n<meta property=\"og:description\" content=\"Personality PR at the highest level: for 20 years, hicklvesting has accompanied Piero Lissoni as an expert for Personal Branding measures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/personality-pr-piero-lissoni\/\" \/>\n<meta property=\"og:site_name\" content=\"hickl\u2014vesting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hicklvestingPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T08:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/09\/Personality-PR_hicklvesting-Public-Relations_PL_Frankfurt_\u00a9Anja_Jahn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1214\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#organization\",\"name\":\"hicklvesting Public Relations GbR\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/hicklvestingPR\/\",\"https:\/\/www.instagram.com\/hicklvesting.pr\/\",\"https:\/\/www.linkedin.com\/company\/hicklvesting-pr\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"contentUrl\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"width\":200,\"height\":90,\"caption\":\"hicklvesting Public Relations GbR\"},\"image\":{\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#website\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"name\":\"hickl\\u2014vesting\",\"description\":\"PR-Agentur | Architektur, Design &amp; 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