{"id":2600,"date":"2021-09-24T10:12:57","date_gmt":"2021-09-24T10:12:57","guid":{"rendered":"https:\/\/hicklvesting.klargedacht.tech\/?post_type=case_studies&#038;p=2600"},"modified":"2021-10-14T09:46:20","modified_gmt":"2021-10-14T09:46:20","slug":"press-events-designfunktion","status":"publish","type":"case_studies","link":"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/press-events-designfunktion\/","title":{"rendered":"designfunktion Event-Management"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>The challenge:<\/strong><\/h3>\n<p>The successful work of <a href=\"https:\/\/www.designfunktion.de\" target=\"_blank\" rel=\"noopener\">designfunktion<\/a>, Germany&#8217;s leading consultancy, planning and furnishing company for working and living environments, is documented in numerous reference projects. Among the well-known clients are internationally operating large corporations and medium-sized companies such as Allianz, Merck, Microsoft, Google, Stroer and Lufthansa.\u00a0When the Fraunhofer Institute for Industrial Engineering (IAO) provided well-founded findings on the current situation in German offices with two studies commissioned by designfunktion on the \u201ctransformation of working environments\u201d, hicklvesting was commissioned to make designfunktion&#8217;s topic leadership in the planning and furnishing of effective working environments visible to the public through Press Events.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container \">\n    <div class=\"text-detail__h-line-container \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/deft_0919_160518-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"At the Press Event of the designfunktion congress series, Samir Ayoub (left), Managing Partner of designfunktion, spoke on the topic of \u201cEffective Offices\u201d with representatives of companies, science and the media\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/deft_0919_160518-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/deft_0919_160518-664x421@2x.jpg 1328w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold \">At the Press Event of the designfunktion congress series, Samir Ayoub (left), Managing Partner of designfunktion, spoke on the topic of \u201cEffective Offices\u201d with representatives of companies, science and the media<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>Our strategy:<\/strong><\/h3>\n<div><span lang=\"EN-US\">Our strategy was based on the conception of <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/trade-fair-event-management\/\" target=\"_blank\" rel=\"noopener\">strategic event<\/a>\u00a0that sustainably anchored the expertise of the company and the quality of its sales contacts in the perception of the German-speaking media. A series of congresses provided the occasion for numerous Press Events in seven German cities. Well-known company representatives, in addition to the management, also representatives of the Human Resources and Facility Management departments, as well as scientists from different disciplines were to convey the results to the press representatives in exciting changes of perspective. The various reference examples provided an excellent opportunity to give a convincing insight into the planning performance of designfunktion and its innovative concepts for the integration of employees.<\/span><\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container   text-detail__image-container_reverse \">\n    <div class=\"text-detail__h-line-container  text-detail__h-line-container_reverse \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image  text-detail__image_reverse \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/170626_smbn_090-664x421.jpg\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"Raphael Gielgen, Future of Work Life &amp; Learn trend scout at Vitra, gives an insight into latest developments of New Work across international business during designfunktion congress day in Cologne\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/170626_smbn_090-664x421.jpg 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/170626_smbn_090-664x421@2x.jpg 1328w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold  text-detail__image-caption_reverse \">Raphael Gielgen, Future of Work Life &#038; Learn trend scout at Vitra, gives an insight into latest developments of New Work across international business during designfunktion congress day in Cologne<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>The implementation:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\">When designing the programme of the congress series, the focus was on making the best possible use of the individual speeches for <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/press-and-public-relations\/\" target=\"_blank\" rel=\"noopener\">PR measures<\/a>. hicklvesting aligned the content of the Press Events with strategic questions that motivated a lively discussion of the topic. Journalists became part of the dialogue and repeatedly switched from the role of media observers to the role of affected employees who are also experiencing a restructuring of their offices <\/span><span lang=\"EN-US\">during<\/span><span lang=\"EN-US\"> a rapidly changing working world.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">As part of the event series, hicklvesting developed press conferences and launched numerous interviews for designfunktion and the speakers involved. The white paper we created on virulent New Work topics helped to prominently present the company&#8217;s entire planning and furnishing portfolio.<\/span><\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"quote-block \">\n    <div class=\"quote-block__content\">\n                <h6 class=\"quote-block__text h6\"> \u201cWith hicklvesting, we have been working on our positioning as a topic leader in the field of \u201cEffective Working Environments\u201d since 2017. Through expert contributions and journalist contacts, the agency has strengthened our work, and thanks to their often regional commitment, they have become a valued partner throughout the designfunktion Group. Thank you for this valuable work!\u201d <\/h6>\n                <div class=\"quote-block__author copy-spaced\">\n            <b>Samir Ayoub, <\/b> Managing Partner of the designfunktion Group        <\/div>\n    <\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__gallery\">\n    <div class=\"gallery\">\n        <div class=\"swiper-container js-gallery gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/designfunktion_kongress-LP1_1073-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Samir Ayoub speaks at the press event congress series designfunktion hicklvesting PR agency\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/designfunktion_kongress-LP1_1073-850x638.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/designfunktion_kongress-LP1_1073-850x638@2x.jpg 1700w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/designfunktion_kongress-LP2_9780-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Press event and congress series by designfunktion hicklvesting PR agency\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/designfunktion_kongress-LP2_9780-850x638.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/designfunktion_kongress-LP2_9780-850x638@2x.jpg 1700w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__image\">\n                        <img width=\"850\" height=\"638\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/df_kongressreiheIII_@lennartpreiss_5-850x638.jpg\" class=\"attachment-in-content-slider size-in-content-slider\" alt=\"Congress series by designfunktion and presse-events hicklvesting PR agency\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/df_kongressreiheIII_@lennartpreiss_5-850x638.jpg 850w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/df_kongressreiheIII_@lennartpreiss_5-850x638@2x.jpg 1700w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>                    <\/div>\n                <\/div>\n                            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n        <\/div>\n        <div class=\"swiper-container js-gallery-caption gallery\">\n            <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Samir Ayoub spoke at the \u201cdesignfunktion Congress Series I: Effective Offices\u201d at the Design Offices in Munich<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">At the press event of the designfunktion congress series I, Michael O. Schmutzer, founder of Design Offices, spoke on the topic of \u201cEffective Offices\u201d<\/div>\n                <\/div>\n                                <div class=\"swiper-slide\">\n                    <div class=\"gallery__caption text copy-small\">Udo Ernst Haner, Head of the \u201cInformation Work Innovation\u201d team at the Fraunhofer IAO, spoke at the \u201cdesignfunktion Congress Series III: The Working World of the Future\u201d at the Design Offices in Munich. Photo @ Lennart Preiss<\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>Our results:<\/strong><\/h3>\n<div>\n<p><span lang=\"EN-US\">At the Press Events in the various cities, hicklvesting was able to welcome representatives of the business and special interest media, daily newspapers, authors of their supplements, women&#8217;s magazines and customer magazines on behalf of designfunktion. The decentralised presence of the designfunktion group throughout Germany also made it possible to establish regional media contacts via the Press Events we designed, which could be sustainably expanded. Whether exclusively placed stand-alone publications or multi-part new-work series \u2014\u00a0continuously sent press materials led to a permanent placement of designfunktion in the German media landscape. The continuation of the press event series over several years helped to achieve annual increases in media presence of up to 500%. Numerous <a href=\"https:\/\/hicklvesting.klargedacht.tech\/en\/services\/sales-communication\/\" target=\"_blank\" rel=\"noopener\">sales leads<\/a><\/span>\u00a0<span lang=\"EN-US\">were generated whose initial contact was traced back to press releases.<\/span><\/p>\n<\/div>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><h3><strong>Our client:<\/strong><\/h3>\n<p>With locations in 18 cities, the designfunktion group is considered the market leader in the conception and realisation of modern office and working environments as well as the furnishing of objects. The expert teams at designfunktion offer the following portfolio of services from a single source: from individual consulting and planning as well as specific acoustic, textile and lighting design to furnishing, logistical processing, installation and further project management. In addition, designfunktion carries a range of brands from 150 leading international manufacturers, which opens up an unusually wide scope for design in furnishing.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1391,"template":"","categories":[31],"branches":[35,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Events for designfunktion | hicklvesting PR Agency<\/title>\n<meta name=\"description\" content=\"hicklvesting conceived successful Press Events for designfunktion, which brought the company an increased media presence.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Events for designfunktion | hicklvesting PR Agency\" \/>\n<meta property=\"og:description\" content=\"hicklvesting conceived successful Press Events for designfunktion, which brought the company an increased media presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hicklvesting.klargedacht.tech\/en\/case-studies\/press-events-designfunktion\/\" \/>\n<meta property=\"og:site_name\" content=\"hickl\u2014vesting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hicklvestingPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T09:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/08\/deft_0686_160518-1024x682.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#organization\",\"name\":\"hicklvesting Public Relations GbR\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/hicklvestingPR\/\",\"https:\/\/www.instagram.com\/hicklvesting.pr\/\",\"https:\/\/www.linkedin.com\/company\/hicklvesting-pr\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"contentUrl\":\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/07\/hicklvesting-logo.png\",\"width\":200,\"height\":90,\"caption\":\"hicklvesting Public Relations GbR\"},\"image\":{\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hicklvesting.klargedacht.tech\/#website\",\"url\":\"https:\/\/hicklvesting.klargedacht.tech\/\",\"name\":\"hickl\\u2014vesting\",\"description\":\"PR-Agentur | Architektur, Design &amp; 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