{"id":3678,"date":"2021-10-07T13:56:06","date_gmt":"2021-10-07T13:56:06","guid":{"rendered":"https:\/\/hicklvesting.klargedacht.tech\/?p=3678"},"modified":"2021-10-13T07:59:20","modified_gmt":"2021-10-13T07:59:20","slug":"lifestyle-products-in-corona-times","status":"publish","type":"post","link":"https:\/\/hicklvesting.klargedacht.tech\/en\/lifestyle-products-in-corona-times\/","title":{"rendered":"An Unusual Brand Cooperation in Corona Times"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n<h1 class=\"text-detail__title h2\">New Lifestyle Products in Corona Times<\/h1>\n<h2 class=\"text-detail__subtitle h6\">The Playground Becomes a Think Tank<\/h2>\n<div class=\"text-detail__main-image\">\n    <div class=\"text-detail__main-image-wrapper\">\n        <img width=\"726\" height=\"552\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/hv_AC_Acapulco-Chair-Memphis_outdoor_3\u00a9Julian-Henzler-726x552.png\" class=\"attachment-cs-hero-img size-cs-hero-img\" alt=\"New Lifestyle Products in Corona Times\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/hv_AC_Acapulco-Chair-Memphis_outdoor_3\u00a9Julian-Henzler-726x552.png 726w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/hv_AC_Acapulco-Chair-Memphis_outdoor_3\u00a9Julian-Henzler-725x551.png 725w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/hv_AC_Acapulco-Chair-Memphis_outdoor_3\u00a9Julian-Henzler-665x505.png 665w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/hv_AC_Acapulco-Chair-Memphis_outdoor_3\u00a9Julian-Henzler-726x552@2x.png 1452w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/hv_AC_Acapulco-Chair-Memphis_outdoor_3\u00a9Julian-Henzler-725x551@2x.png 1450w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/hv_AC_Acapulco-Chair-Memphis_outdoor_3\u00a9Julian-Henzler-665x505@2x.png 1330w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/>    <\/div>\n<\/div>\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><p>The Corona lockdown unleashed creativity! <a href=\"https:\/\/www.acapulcodesign.eu\/about-english\" target=\"_blank\" rel=\"noopener\">Acapulco Design<\/a> founder Benjamin Caja, who manufactures the iconic Acapulco Chair in Mexico since 2015, and Andreas Klingseisen, co-founder of the <a href=\"https:\/\/vor.shoes\" target=\"_blank\" rel=\"noopener\">VOR Shoes sneaker label<\/a>, combine fashion and interior to create joint Lifestyle Products. Their children\u2019s playground became a think tank: in one of the few places where social exchange was possible during the pandemic, the brand cooperation of the two Munich-based designers was born \u2014\u00a0creating a joint Memphis edition: \u201cWe wanted to design the lounge chair and sneaker in such a way that they convey colourful and energetic joie de vivre in monotonous times,\u201d says Benjamin Caja about the collaboration.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced  \"><h3><strong>Inspiration for the new product collection: the Memphis design <\/strong><\/h3>\n<p>The two Munich Lifestyle labels share the same values: \u201cAcapulco Design and VOR Shoes stand for handmade products that convince with an authentic design and manufacturing under fair conditions,\u201d adds Andreas Klingseisen. The joyful aesthetics and eclectic design language of the Memphis movement inspired them to develop a new Lifestyle Product design. \u201cMemphis\u201d was founded in Milan in 1980 as an association of postmodern furniture, textile and ceramic designers. The design movement broke with the prevailing rules of functionalism and aimed to shake up the design industry \u2014\u00a0a frontal attack on the doctrines of \u201cform follows function\u201d and \u201cless is more\u201d.<\/p>\n<p>The shrill and playful creations became the design model for a joint product collection. Caja and Klingseisen chose the colour combination of grey-blue and lilac, which can be found in the iconic lounge chair as well as in the sneaker design. As such, Lifestyle Products from different product sectors, which make the monotonous everyday life during Lockdown a little more colourful, have been created. \u201cSessel und Sohle\u201d (Armchair and Sole) was the title of the <a href=\"https:\/\/www.sueddeutsche.de\/stil\/farbe-des-jahres-fornasetti-design-acapulco-mode-saint-laurent-1.5419783\" target=\"_blank\" rel=\"noopener\">S\u00fcddeutsche Zeitung<\/a>&#8216;s article on the \u201cinteresting and unusual cooperation\u201d, which would probably not have come about if it hadn&#8217;t been for the long Corona afternoons at the playground. \u201cIn a time of social distance, creative synergies have emerged there\u201d, says Caja.<\/p>\n<\/div>\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    .text-detail__image img, .text-detail__main-image-wrapper img{\n        height: inherit;\n    }\n    <\/style>\n\n<div class=\"text-detail__image-container \">\n    <div class=\"text-detail__h-line-container \">\n        <div class=\"text-detail__h-line\"><\/div>\n    <\/div>\n    <div class=\"text-detail__image \">\n        <img width=\"664\" height=\"421\" src=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-664x421.png\" class=\"attachment-img-w-caption size-img-w-caption\" alt=\"Creating lifestyle products in Corona times: Benjamin Caja and Andreas Klingseisen. Photo \u00a9 Julian Henzler\" loading=\"lazy\" srcset=\"https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-664x421.png 664w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-300x190.png 300w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-1024x647.png 1024w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-768x486.png 768w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-1536x971.png 1536w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01.png 1920w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-664x421@2x.png 1328w, https:\/\/hicklvesting.klargedacht.tech\/wp-content\/uploads\/2021\/10\/website_AC_01-300x190@2x.png 600w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>    <\/div>\n<\/div>\n<div class=\"text-detail__image-caption copy-small-bold \">Creating lifestyle products in Corona times: Benjamin Caja and Andreas Klingseisen. Photo \u00a9 Julian Henzler<\/div>\n\n\n\n<style media=\"all\" type=\"text\/css\">\n    \/* custom styles *\/\n    <\/style>\n\n<div class=\"text-detail__text text copy-spaced \"><h3><strong>Charity with Lifestyle Products: cooperation supports Munich leisure facility<\/strong><\/h3>\n<p>Just as the cooperation partners used the public space for their project development, it was important to them to \u201cgive something\u201d back to the urban environment through their Lifestyle Products. They used the models to support Tim Yilmaz&#8217;s training centre on the <a href=\"https:\/\/www.sugarmountain-munich.com\" target=\"_blank\" rel=\"noopener\">Sugar Mountain<\/a> site in Munich-Sendling. Under the motto \u201cMotivate, Train, Integrate\u201d, Yilmaz has been offering women with a migration background a platform for sporting activity at the <a href=\"https:\/\/www.bcmariposa.com\" target=\"_blank\" rel=\"noopener\">Mariposa Boxing Club<\/a> since 2018. \u201cWe want to support projects that bring very different people in our city together\u201d, says Caja about the motivation for the donation. And perhaps the creative ideas of tomorrow will soon be born there \u2014\u00a0turbulent times can always provide a breath of fresh air \u2014\u00a0not only in the Lifestyle sector.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The playground as a Think Tank for New Lifestyle Products.<\/p>\n","protected":false},"author":7,"featured_media":4227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"branches":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifestyle Products in Corona Times | hicklvesting PR agency<\/title>\n<meta name=\"description\" content=\"Lifestyle Products in corona times: unusual brand cooperation between Acapulco Design and VOR Shoes. 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